Presentation covering recent product content guideline changes on Amazon, how Generative Engine Optimization (GEO) enables brands to adapt to A.I.-enhanced search algorithms across retailers to win organically
Specific examples on Amazon, Walmart, Home Depot, and Target to keep retail media costs in-check

An exclusive webinar on mastering Amazon’s search algorithm. Whether you’re looking to enhance your organic search rankings or maximize the return on your paid search investment, this session will provide you with actionable insights tailored to your business.

A deeper dive on Amazon AI changes - The changes are ones no brand should sleep on, and the opportunities to win market share based on the right product page content to feed that hungry beast Rufus will be considerable. For example, Amazon has added hidden fields to fuel some of this new SEO. And only 7% of brands have them filled out. Sure, SEO is just a game, but this time rules are REALLY changing. Spencer joined the pod to talk about what’s happening, and what’s ahead.

Everyone wants organic, sustainable traffic on Amazon -- but how? Spencer Millerberg from DetailPage will teach us the hands-on methods off-shore sellers have used for years that move products up in search, are AI search ready, take advantage of new search fields, & give you long-term sustainable sales without paid search.

Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffic, and hopefully some of someone else’s? The answers to that question have changed right underneath our feet, and winning has become much more of a science than an art than ever before, driven by the power of AI. Spencer Millerberg, who changed the ecommerce game once before with OneClick Retail, is now at it again as Founding Partner of DetailPage.com. He joins the podcast with the facts and figures around the changing game of Ecomm SEO

Identifying sources to gain market share on Amazon
How to allocate first and third-party data
Strategies for generating retail sales and market share The importance of analyzing competition
Updating content to drive traffic and conversions
PDP content should include frequent keywords
Disruptive technologies in the eCommerce marketplace
Do you need an R&D budget for eCommerce?