Education Resources
Webinars, podcasts, and more...
Content Optimization in the AI Shopping Era: The DetailPage POV
Q&A interview with TJ Davis, DetailPage's Chief Customer Officer, exploring how product detail page content optimization directly impacts retail media advertising ROI in an AI-driven commerce landscape. Insights on bridging content and media strategies for brands.
AI Evolution in Ecommerce: Winning Search and Share Across Retailers
Webinar exploring how AI-powered search and agentic commerce are transforming retail. Key topics include AI adoption trends among Gen Z and millennials, retailer partnerships with foundational AI model providers, the continued importance of SEO (80%+ of search volume) alongside GEO and AEO strategies, creating LLM-discoverable content, and personalized advertising in AI-driven commerce.
Discoverability in the Age of LLMs
In this episode of The Digital Deep Dive, Aaron Conant welcomes Spencer Millerberg, Founding Partner of DetailPage, back to the show to discuss AI-driven discoverability. Spencer explains why retailer content dominates AI recommendations, how quarterly content updates improve search ranking, and why optimizing neglected B SKUs drives major growth.
Mastering A.I. Enhanced Search Algorithms
Presentation covering recent product content guideline changes on Amazon, how Generative Engine Optimization (GEO) enables brands to adapt to A.I.-enhanced search algorithms across retailers to win organically. Specific examples on Amazon, Walmart, Home Depot, and Target to keep retail media costs in-check.
Cracking the Code: Maximizing Amazon Search for Organic and Paid Wins
An exclusive webinar on mastering Amazon's search algorithm. Whether you're looking to enhance your organic search rankings or maximize the return on your paid search investment, this session will provide you with actionable insights tailored to your business.
Amazon AI is Changing the Search Rules
A deeper dive on Amazon AI changes - The changes are ones no brand should sleep on, and the opportunities to win market share based on the right product page content to feed that hungry beast Rufus will be considerable. For example, Amazon has added hidden fields to fuel some of this new SEO. And only 7% of brands have them filled out. Sure, SEO is just a game, but this time rules are REALLY changing. Spencer joined the pod to talk about what's happening, and what's ahead.
WHY Unknown "Brands" are winning eCommerce Game
Everyone wants organic, sustainable traffic on Amazon -- but how? Spencer Millerberg from DetailPage will teach us the hands-on methods off-shore sellers have used for years that move products up in search, are AI search ready, take advantage of new search fields, & give you long-term sustainable sales without paid search.
Ecommerce SEO Game is Shifting
Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffic, and hopefully some of someone else's? The answers to that question have changed right underneath our feet, and winning has become much more of a science than an art than ever before, driven by the power of AI. Spencer Millerberg, who changed the ecommerce game once before with OneClick Retail, is now at it again as Founding Partner of DetailPage.com. He joins the podcast with the facts and figures around the changing game of Ecomm SEO.
Amazon Market Share & Content
Identifying sources to gain market share on Amazon. How to allocate first and third-party data. Strategies for generating retail sales and market share. The importance of analyzing competition. Updating content to drive traffic and conversions. PDP content should include frequent keywords. Disruptive technologies in the eCommerce marketplace. Do you need an R&D budget for eCommerce?
Generative Engine Optimization
AI just reset the retail search game—are you still playing by last year's rules? This fast-moving Detail Page x Syndigo deck reveals how Generative Engine Optimization (GEO) and hidden SEO fields are driving massive gains in organic rank and traffic. See real-world wins, get a checklist to stay ahead, and learn how to feed the algorithms what they want.
Learn from the leaders in search optimization
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