Education Resources
Webinars, podcasts, and more...
Salsify x DetailPage | Mastering GEO and Images Part 2: A Deep Dive into Content Selection
This webinar series from Salsify and DetailPage explores how brands can optimize product content for AI-driven discovery. The series covers the fundamentals of AEO and GEO, the growing role of content in AI search and recommendations, and practical strategies to help brands improve visibility across answer engines and emerging commerce experiences.
DetailPage × BWG | How Brands Can Dominate AI Search and not Disappear (Part 2)
Join Spencer Millerberg, Founder & CEO of DetailPage, as he explores how GEO is reshaping product discovery and what brands need to do to optimize PDPs for context-driven, LLM-based search. Learn how LLMs interpret PDP content, imagery, and retailer-specific signals, and walk away with practical insights to improve visibility across AI-powered search and shopping experiences.
DetailPage × BWG | How Brands Can Dominate AI Search and Not Disappear (Part 1)
Join DetailPage and BWG for a practical discussion on what’s actually working in AI-driven search and what brands need to do to stay visible as shopper behavior shifts. This session covers which brands are winning and losing AI share of voice, what content changes are driving measurable results, how image gaps can impact conversion, and a framework to optimize, monitor, and improve PDP content for stronger performance in AI-powered search and shopping experiences.
The AI Shopper: What to Change Now & What Can Wait
Cleveland Research Company webinar featuring DetailPage. Explores how AI is changing the way shoppers discover and buy products—online and in-store—putting traditional brand discovery at risk. Covers which shifts demand immediate action and which brands can afford to watch, grounded in current consumer data.
AI Path to Purchase: The Next 5 Years Starts Now
Salsify and DetailPage break down how to build content that resonates with both humans and algorithms—from language, localization, and on-page structure to the evolving role of brand.com, non-content ranking factors, and the shift from retail arbitrage to elasticity.
Content Optimization in the AI Shopping Era: The DetailPage POV
Q&A interview with TJ Davis, DetailPage's Chief Customer Officer, exploring how product detail page content optimization directly impacts retail media advertising ROI in an AI-driven commerce landscape. Insights on bridging content and media strategies for brands.
Mastering A.I. Enhanced Search Algorithms
Presentation covering recent product content guideline changes on Amazon, how Generative Engine Optimization (GEO) enables brands to adapt to A.I.-enhanced search algorithms across retailers to win organically. Specific examples on Amazon, Walmart, Home Depot, and Target to keep retail media costs in-check.
Discoverability in the Age of LLMs
In this episode of The Digital Deep Dive, Aaron Conant welcomes Spencer Millerberg, Founding Partner of DetailPage, back to the show to discuss AI-driven discoverability. Spencer explains why retailer content dominates AI recommendations, how quarterly content updates improve search ranking, and why optimizing neglected B SKUs drives major growth.
AI Evolution in Ecommerce: Winning Search and Share Across Retailers
Webinar exploring how AI-powered search and agentic commerce are transforming retail. Key topics include AI adoption trends among Gen Z and millennials, retailer partnerships with foundational AI model providers, the continued importance of SEO (80%+ of search volume) alongside GEO and AEO strategies, creating LLM-discoverable content, and personalized advertising in AI-driven commerce.
Cracking the Code: Maximizing Amazon Search for Organic and Paid Wins
Salsify and DetailPage webinar on mastering Amazon's search algorithm. Covers strategies for improving organic search rankings and maximizing return on paid search investment, with actionable insights for brands selling on Amazon.
Ecommerce SEO Game is Shifting
Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffic, and hopefully some of someone else's? The answers to that question have changed right underneath our feet, and winning has become much more of a science than an art than ever before, driven by the power of AI. Spencer Millerberg, who changed the ecommerce game once before with OneClick Retail, is now at it again as Founding Partner of DetailPage.com. He joins the podcast with the facts and figures around the changing game of Ecomm SEO.
Amazon Market Share & Content
Identifying sources to gain market share on Amazon. How to allocate first and third-party data. Strategies for generating retail sales and market share. The importance of analyzing competition. Updating content to drive traffic and conversions. PDP content should include frequent keywords. Disruptive technologies in the eCommerce marketplace. Do you need an R&D budget for eCommerce?
Generative Engine Optimization
AI just reset the retail search game—are you still playing by last year's rules? This fast-moving Detail Page x Syndigo deck reveals how Generative Engine Optimization (GEO) and hidden SEO fields are driving massive gains in organic rank and traffic. See real-world wins, get a checklist to stay ahead, and learn how to feed the algorithms what they want.
WHY Unknown "Brands" are winning eCommerce Game
Spencer Millerberg from DetailPage walks through the hands-on methods offshore sellers have used for years to move products up in Amazon search—methods that are AI search ready, take advantage of new search fields, and drive long-term sustainable organic traffic without paid search.
Amazon AI is Changing the Search Rules
A deeper dive on Amazon AI changes - The changes are ones no brand should sleep on, and the opportunities to win market share based on the right product page content to feed that hungry beast Rufus will be considerable. For example, Amazon has added hidden fields to fuel some of this new SEO. And only 7% of brands have them filled out. Sure, SEO is just a game, but this time rules are REALLY changing. Spencer joined the pod to talk about what's happening, and what's ahead.
Learn from the leaders in search optimization
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